Carl Welch
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The work behind the current work

A career is more than its latest stack. This is the through-line from interactive systems and client work to product engineering, leadership, and independently built software.

Career portrait

A practice built across interaction, engineering, and product work.

My path into product engineering started with military service, art school, art direction, immersive 3D systems, full-stack web development, motion, client work, and software that had to communicate visually. The tools changed. The work kept asking for the same combination: understand the problem, make the interaction clear, and stay with the difficult parts until they work.

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  1. 01

    Early interactive practice

    Interactive systems came first.

    Art direction, studio sites, animation, PHP and MySQL applications, and front-end work taught me to treat visuals, behavior, data, and delivery as parts of the same system.

    • Art direction
    • Full-stack web systems
    • Motion + multimedia
    See the selected archive
  2. 02

    Studios, clients, and technical teams

    The range widened.

    The professional record spans studios, agencies, client teams, General Dynamics, and the U.S. Army. Those different environments broadened the work and made collaboration and calm execution part of the craft.

    • Design + development
    • Client delivery
    • Technical environments
    Review earlier experience
  3. 03

    Product engineering and leadership

    The work became larger product systems.

    At Grindr, Bridg, Bosch, Revenue.io, and Yubico, the focus moved toward operational interfaces, analytics, design systems, frontend modernization, team leadership, and software built to be maintained.

    • Product interfaces
    • React + TypeScript
    • Mentoring + leadership
    See professional history
  4. 04

    Current independent work

    The threads now meet in the same products.

    Current work combines product engineering with applied AI, geospatial systems, and audio software. The same attention to interaction, clarity, and craft now operates across full product systems.

    • Applied AI
    • Geospatial systems
    • Audio software + DSP
    Inspect current work
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Selected archive / 2006–2007

yU+co studio website

An early interactive-development project built with ActionScript 2, video, XML, and multi-user technology. The studio site received a 2006 Graphic Design USA Certificate of Excellence in Communication and Graphic Design and was named a 2006 Webby Awards Honoree.

Minimal white yU+co website interface with branching navigation labeled Work, Clients, and News.
Archived interface

Carl’s contribution

Carl contributed interactive development using ActionScript 2, video, XML, and multi-user technology. The two awards recognize the site and its team rather than sole authorship by any one contributor.

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A wider look

The hands-on years left a lot of fingerprints.

These smaller frames fill in the space between the feature projects: immersive systems, full-stack campaign work, art direction, commerce, entertainment, and independently built products. The originals are modest in size, so they are presented as an editorial contact sheet rather than stretched into hero images.

  1. 01General Dynamics / GM Defense

    GM Defense immersive training

    Virtual and augmented reality research for training and maintenance applications.

    • VR and AR
    • Computer vision
    • Training systems
  2. 02David Allen Company

    GTD IQ application

    Online art direction and application design and development for the GTD product ecosystem.

    • Product design
    • Web application
    • Brand system
  3. 033D application work

    Interacta land visualizer

    Interface work for a three-dimensional land-development visualization application.

    • 3D visualization
    • Interface design
    • Interactive systems
  4. 04Interactive media production

    Coca-Cola interactive kiosk

    Interactive kiosk work combining branded animation, physical-product selection, and interface logic.

    • Macromedia Director
    • Kiosk UI
    • Animation
  5. 05OneSoft / DKNY

    DKNY e-commerce

    Art direction and interface design contribution for an early fashion e-commerce experience.

    • Art direction
    • E-commerce
    • Interface design
  6. 06PETROL Advertising

    Metal Gear Solid promotion

    Front-end implementation for a game-marketing experience created through the agency team.

    • HTML
    • JavaScript
    • jQuery
  7. 07PETROL Advertising

    UFC Japan social takeover

    Campaign implementation spanning Flash, web code, data, and social-platform integration.

    • Flash
    • JavaScript
    • PHP and MySQL
    • Social APIs
  8. 08Trailer Park Interactive

    300 movie experience

    Front-end implementation for a Warner Bros. movie-marketing experience.

    • HTML
    • JavaScript
    • jQuery
    • CSS
  9. 09Trailer Park Interactive

    The Conjuring sweepstakes

    Full-stack implementation for a haunted-story submission and sweepstakes experience.

    • PHP
    • MySQL
    • JavaScript
    • CSS
  10. 10BPG Advertising

    Political Animals campaign

    ActionScript animation work for a USA Network entertainment campaign.

    • ActionScript 3
    • Animation
    • Rich media
  11. 11Magento

    Magento social campaign system

    Art direction for a social campaign that translated commerce data into a visual story.

    • Art direction
    • Campaign design
    • Information design
  12. 12Magento

    Magento newsletter system

    Art direction and modular design across commerce-focused email and newsletter layouts.

    • Art direction
    • Email design
    • Modular content
  13. 13Oniracom

    Kokua Festival video widget

    Interactive video-widget contribution created within the agency team.

    • Interactive video
    • Widget design
    • Music experience
  14. 14Fashion publishing and commerce

    Who What Wear commerce

    Full-stack web development across editorial, promotion, and shopping interactions.

    • PHP
    • MySQL
    • JavaScript
    • jQuery
  15. 15Independent product

    JointJam music collaboration

    Product creation for a musician collaboration network with profiles, search, and social features.

    • ActionScript 3
    • PHP
    • MySQL
    • Social APIs
  16. 16Lustre LA

    Lustre LA studio site

    ActionScript website contribution for a production studio and its body of commercial work.

    • ActionScript 3
    • Studio website
    • Interactive portfolio
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Earlier professional work

Studios, agencies, client teams, and technical environments.

The path spans studios, agencies, client teams, software organizations, and technical environments. The work above shows how that range became the practice Carl brings to products today.

Studios, agencies, and client work

Earlier professional work crossed interactive production, web design, animation, and front-end development for studios, agencies, and client teams.

  • SapientNitro
  • Nezzoh
  • Trailer Park
  • BPG
  • Petrol
  • Oniracom
  • AvatarLabs
  • Prologue

Technical foundations

Work with TASER / AXON, General Dynamics, and the U.S. Army brought experience with demanding technical environments, operational workflows, and complex teams.

  • TASER / AXON
  • General Dynamics
  • U.S. Army
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How people describe the work

The pattern shows up in other people’s words.

Under pressure

“Carl's experience, persistence, and (most of all) calm always saved the day.”

Todd Rimes, teammate

With a team

“Carl’s been a true mentor.”

Jason Conover, direct report

Across disciplines

“Carl Welch is a rare breed of web expert. He has his left and right brain working in sync to deliver stellar web designs and functionalities.”

Jacob Tell, client

Read all recommendations

Where it leads now

The current case studies carry that experience forward.

The recent case studies show the current architecture and product judgment. The archive explains where the interaction instincts, visual range, and working style came from.

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